Why do you need localization of websites, software applications, online help or manuals? Localization is the key to your market entry!
Do you want to be successful in foreign countries, but you're not sure where to start? Language localization of promotional materials is an essential step that will facilitate the presentation of your products in countries where you want to reach potential clients.
It is important that the final translation corresponds with your target market, and that the functionality of the translated materials is preserved. On one hand, localization means changing variables (e.g. units of measurement or monetary units), on the other hand, localization adapts the text to the trends, culture or slang of the given country.
The level of localization may vary in individual projects. The graphic design, terminology, grammar style, colours and many other aspects related to the given country are evaluated. Sometimes localization
of a translated text only alters it slightly, and sometimes it can change the text considerably.
The purpose of text localization is to transform the text so that it corresponds with the target market, depending on the characteristics of the local language and culture.